|Name + Mail
|| Philippe Mihailovich | ten.e1532303948xulet1532303948uah@e1532303948ppili1532303948hp1532303948
|Current Company + Web
|| Haute Luxe Ltd | www.hauteluxe.net | www.philippemihailovich.com
|| Paris | London | Wuhan
|| Brand Architecture | Brand Management Practitioner, Consultant and Professor.
|Years of experience
|| More than 30 years.
|Scope of experience
|| International experience – Primarily London, Paris, New York, Johannesburg, Riga, Belgrade, Hamburg.
FMCG, High Luxury & Luxury & Fashion Media, Fashion Brands, Education.
Creation of Brands, Repositioning upwards, downwards, sideways, Mostly Problem-Solution Projects Brand Stretching.
|| Founder / Partner Couture Brands, UK and USA.
General Manager, Marketing, EuroBrands, WELLA Gbh.
Marketing Director, British Telecom Enterprises.
Group Brand Manager, Nivea UK and Commonwealth, Smith & Nephew.
Group Product Manager, Bristol Myers Consumer Products.
|| Numerous clients (see websites), royalty-earning brand projects. Regular Educational institutes: Groupe INSEEC, HEC, IFA Paris, ISCOM, IFM, SSE Exec Riga and Chaired Professor of Luxury Brand Management at the Gemological Institute, China University of Geosciences, Wuhan.
|| See above.
|| Two refered papers: The Journal of Brand Management.
Two peer-reviewed papers: The Journal of Brand Management.
Numerous articles: LuxurySociety.com and others.
|| PhD researcher, Adv.Dip.Mkt, BA (Industrial Psychology / Social Anthropology)
|| Kinship Branding (Place Branding)
Opportunities to create luxury brands in Emerging Markets.
High Luxury vs Luxury Brands.
Brands of the Future.