Brand Architecture | Brand Management Practitioner, Consultant and Professor.
Years of experience
More than 30 years.
Scope of experience
International experience – Primarily London, Paris, New York, Johannesburg, Riga, Belgrade, Hamburg. FMCG, High Luxury & Luxury & Fashion Media, Fashion Brands, Education. Creation of Brands, Repositioning upwards, downwards, sideways, Mostly Problem-Solution Projects Brand Stretching.
Founder / Partner Couture Brands, UK and USA. General Manager, Marketing, EuroBrands, WELLA Gbh. Marketing Director, British Telecom Enterprises. Group Brand Manager, Nivea UK and Commonwealth, Smith & Nephew. Group Product Manager, Bristol Myers Consumer Products.
Numerous clients (see websites), royalty-earning brand projects. Regular Educational institutes: Groupe INSEEC, HEC, IFA Paris, ISCOM, IFM, SSE Exec Riga and Chaired Professor of Luxury Brand Management at the Gemological Institute, China University of Geosciences, Wuhan.
Two refered papers: The Journal of Brand Management. Two peer-reviewed papers: The Journal of Brand Management. Numerous articles: LuxurySociety.com and others.
PhD researcher, Adv.Dip.Mkt, BA (Industrial Psychology / Social Anthropology)
Kinship Branding (Place Branding) Opportunities to create luxury brands in Emerging Markets. High Luxury vs Luxury Brands. Brands of the Future.