Philippe Mihailovich

Name + Mail Philippe Mihailovich | 
Current Company + Web  Haute Luxe Ltd | |
Location Paris | London | Wuhan
Key expertise Brand Architecture | Brand Management Practitioner, Consultant and Professor.
Years of experience More than 30 years.
Scope of experience International experience – Primarily London, Paris, New York, Johannesburg, Riga, Belgrade, Hamburg.
FMCG, High Luxury & Luxury & Fashion Media, Fashion Brands, Education.
Creation of Brands, Repositioning upwards, downwards, sideways, Mostly Problem-Solution Projects Brand Stretching.
Previous companies Founder / Partner Couture Brands, UK and USA.
General Manager, Marketing, EuroBrands, WELLA Gbh.
Marketing Director, British Telecom Enterprises.
Group Brand Manager, Nivea UK and Commonwealth, Smith & Nephew.
Group Product Manager, Bristol Myers Consumer Products.
Key clients Numerous clients (see websites), royalty-earning brand projects. Regular Educational institutes: Groupe INSEEC, HEC, IFA Paris, ISCOM, IFM, SSE Exec Riga and Chaired Professor of Luxury Brand Management at the Gemological Institute, China University of Geosciences, Wuhan.
Academic activities  See above.
Books, Articles Two refered papers: The Journal of Brand Management.
Two peer-reviewed papers: The Journal of Brand Management.
Numerous articles: and others.
Education PhD researcher, Adv.Dip.Mkt, BA (Industrial Psychology / Social Anthropology)
Speaking Kinship Branding (Place Branding)
Opportunities to create luxury brands in Emerging Markets.
High Luxury vs Luxury Brands.
Brands of the Future.
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