|Name + Mail || Philippe Mihailovich | ten.e1550235215xulet1550235215uah@e1550235215ppili1550235215hp1550235215 |
|Current Company + Web || Haute Luxe Ltd | www.hauteluxe.net | www.philippemihailovich.com |
|Location || Paris | London | Wuhan |
|Key expertise || Brand Architecture | Brand Management Practitioner, Consultant and Professor. |
|Years of experience || More than 30 years. |
|Scope of experience || International experience – Primarily London, Paris, New York, Johannesburg, Riga, Belgrade, Hamburg. |
FMCG, High Luxury & Luxury & Fashion Media, Fashion Brands, Education.
Creation of Brands, Repositioning upwards, downwards, sideways, Mostly Problem-Solution Projects Brand Stretching.
|Previous companies || Founder / Partner Couture Brands, UK and USA. |
General Manager, Marketing, EuroBrands, WELLA Gbh.
Marketing Director, British Telecom Enterprises.
Group Brand Manager, Nivea UK and Commonwealth, Smith & Nephew.
Group Product Manager, Bristol Myers Consumer Products.
|Key clients || Numerous clients (see websites), royalty-earning brand projects. Regular Educational institutes: Groupe INSEEC, HEC, IFA Paris, ISCOM, IFM, SSE Exec Riga and Chaired Professor of Luxury Brand Management at the Gemological Institute, China University of Geosciences, Wuhan. |
|Academic activities || See above. |
|Books, Articles || Two refered papers: The Journal of Brand Management. |
Two peer-reviewed papers: The Journal of Brand Management.
Numerous articles: LuxurySociety.com and others.
|Education || PhD researcher, Adv.Dip.Mkt, BA (Industrial Psychology / Social Anthropology) |
|Speaking || Kinship Branding (Place Branding) |
Opportunities to create luxury brands in Emerging Markets.
High Luxury vs Luxury Brands.
Brands of the Future.