Tag Archives: Brand management

Conscientious brands

By Nicholas Ind | Published: December 5, 2011

What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.

Posted in Brand management, branding, CSR, ethics, marketing, philosophy, social responsibility, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Also tagged , , , , , , , , | Leave a comment

A new model for socially responsible brand management

By Ava Maria Hakim | Published: November 23, 2011

This article is directed to brand managers interested in building models for sustainable development and conscientious consumerism. The article is a version of a paper published in the Journal of Brand Management (2011).

Posted in Brand management, consumer behaviour, CSR, design, ethics, innovation, marketing, marketing management, retail, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Also tagged , , , , , , , , , , , , , | Leave a comment

Turning Discord Into Harmony

By Erika Uffindell | Published: August 10, 2009

Ultimately, change is simply what happens to us all, all of the time. The lesson is not in the amount of change we can handle, but in the way we manage that change.

Posted in Brand management, branding, communications, consumer behaviour, leadership, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009 | Also tagged , , | Leave a comment