Tag Archives: Brands with a Conscience

Conscientious brands

By Nicholas Ind | Published: December 5, 2011

What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.

Posted in Brand management, branding, CSR, ethics, marketing, philosophy, social responsibility, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Also tagged Brand management, branding, CSR, marketing, marketing communications, Nicholas Ind, open source movement, philosophy, the Medinge Group | Leave a comment

International think-tank announces eighth annual Brands with a Conscience awards

By admin | Published: January 2, 2011

The Medinge Group releases its eighth annual Brands with a Conscience list. The Group employs yearly awards to support and encourage businesses who demonstrate humanistic, compassionate, sustainable and socially responsible behaviour.

Posted in News | Also tagged 2011, branding, humanistic branding, Jack Yan, social responsibility, Stanley Moss, the Medinge Group | Leave a comment

Beyond corporate social responsibility

By Nicholas Ind | Published: October 31, 2010

For many, CSR has been seen as a sticking plaster that could heal a company’s reputation and improve its appeal. How can we make CSR a core idea inside companies?

Posted in branding, CSR, ethics, management, marketing, marketing management, social responsibility, strategy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Also tagged branding, business, capitalism, corporate branding, CSR, finance, global branding, management, Nicholas Ind, operations, strategy, sustainability | Leave a comment

Brands with a Conscience: a subjective assessment

By Stanley Moss | Published: October 31, 2010

In January 2011, the Medinge Group’s annual Brands with a Conscience (BWAC) awards will be announced for their eighth consecutive year. What does this term represent? What are the awards, how were they created, how are they decided, who has won in the past and how can they be viewed in retrospect?

Posted in branding, CSR, history, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010, transparency | Also tagged 2000s, branding, history, humanistic branding, Stanley Moss, sustainability, the Medinge Group | Leave a comment

International think-tank announces seventh annual Brands with a Conscience awards

By admin | Published: January 6, 2010

The Medinge Group, an international think-tank on branding and business, today releases its seventh annual Brands with a Conscience list.

Posted in News | Also tagged 2010, Colin Morley, CSR, finance, humanism, social responsibility, sustainability | 1 Comment

Who’s kidding who?

By Pierre d’Huy | Published: September 8, 2009

An English-language version of d’Huy’s article ‘Nul ne peut se jouer des signes’.

Posted in branding, communications, design, marketing, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009, transparency | Also tagged brand development, branding, design, naming, Pierre d’Huy, Stanley Moss, the Medinge Group, typography | Leave a comment

Videos from the 2009 Brands with a Conscience ceremony

By Jack Yan | Published: February 28, 2009

The following videos are from the Brands with a Conscience ceremony at MIP in Paris earlier this month, which the Medinge Group has been running for six years. The ﬁlming was done by Elmine Wijnia, wife of long-standing member Ton Zijlstra. The ﬁrst is a video introducing the ceremony, featuring Medinge chairman Thomas Gad, [...]

Posted in News | Also tagged France, MIP, Paris, the Medinge Group, video | Leave a comment

International think-tank announces 2009 Brands with a Conscience awards

By admin | Published: January 1, 2009

Stockholm, Seal Beach, Calif. and Wellington, January 1 (JY&A Media) The Medinge Group (www.medinge.org), an international think-tank on branding and business, today releases its sixth annual Brands with a Conscience list. In the Group’s opinion, these diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of society [...]

Posted in News | Also tagged 2009, awards, branding, France, humanism, Paris, Stockholm, Sweden, the Medinge Group | Leave a comment

International think-tank, the Medinge Group, publishes second issue of Journal

By admin | Published: September 1, 2008

Stockholm, Seal Beach, Calif. and Wellington, September 2 (JY&A Media) The Medinge Group, a Stockholm-based think-tank on international branding, today announces publication of the second edition of its yearly online review, The Journal of the Medinge Group at <http://medinge.org/journal>. Exclusively digital, the collection of essays and thought provides a window into the think-tank’s evolving vision [...]

Posted in News | Also tagged branding, humanism, journal, The Journal of the Medinge Group | Leave a comment

International think-tank announces 2008 Brands with a Conscience

By admin | Published: January 3, 2008

Stockholm, Seal Beach, Calif. and Wellington, January 4 (JY&A Media) The Medinge Group, an international think-tank on branding and business, today releases its ﬁfth annual Brands with a Conscience list. In the Group’s opinion, these eight diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of the [...]

Posted in News | Also tagged 2008, awards, branding, France, humanism, MIP, Paris, the Medinge Group | Leave a comment

International think-tank announces 2007 Brands with a Conscience

By admin | Published: December 21, 2006

Stockholm, Seal Beach, Calif. and Wellington, December 21 (JY&A Media) The Medinge Group, an international think-tank on branding and business, today releases its fourth annual Brands with a Conscience list. In the Group’s opinion, these nine diverse organizations show that it is possible for brands to succeed as they contribute to the betterment of the [...]