Tag Archives: CSR

Conscientious brands

By Nicholas Ind | Published: December 5, 2011

What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.

Posted in Brand management, branding, CSR, ethics, marketing, philosophy, social responsibility, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Also tagged , , , , , , , , | Leave a comment

A new model for socially responsible brand management

By Ava Maria Hakim | Published: November 23, 2011

This article is directed to brand managers interested in building models for sustainable development and conscientious consumerism. The article is a version of a paper published in the Journal of Brand Management (2011).

Posted in Brand management, consumer behaviour, CSR, design, ethics, innovation, marketing, marketing management, retail, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Also tagged , , , , , , , , , , , , , | Leave a comment

Beyond corporate social responsibility

By Nicholas Ind | Published: October 31, 2010

For many, CSR has been seen as a sticking plaster that could heal a company’s reputation and improve its appeal. How can we make CSR a core idea inside companies?

Posted in branding, CSR, ethics, management, marketing, marketing management, social responsibility, strategy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Also tagged , , , , , , , , , , , | Leave a comment

International think-tank announces seventh annual Brands with a Conscience awards

By admin | Published: January 6, 2010

The Medinge Group, an international think-tank on branding and business, today releases its seventh annual Brands with a Conscience list.

Posted in News | Also tagged , , , , , , | 1 Comment