Tag Archives: Jack Yan

Transparency, engagement and social media: fulfilling a need

By Jack Yan | Published: January 4, 2012

The author, who has worked on the internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding strategies and transparency.

Posted in Brand management, branding, communications, marketing, online branding, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Also tagged , , , , , , , , , , , | Leave a comment

Medinge director Jack Yan to give two presentations in Melbourne this week

By admin | Published: July 31, 2011

Stockholm, July 31 Medinge director Jack Yan will give presentations on branding at both Swinburne University and the University of Melbourne in the coming week.    His lecture for the faculty of design at Swinburne University, entitled Typography and Branding, looks at various elements of branding, including destination branding, the shift to humanism, cultural aspects, [...]

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Six Medinge members quoted and cited in upcoming Viewpoint magazine

By admin | Published: July 31, 2011

Stockholm, July 31 Five Medinge Group members—founder Thomas Gad, CEO Stanley Moss, director Jack Yan and long-standing members Philippe Mihailovich and Tony Quinlan—were interviewed by journalist Anna Sansom on cognitive fluency in the next issue of Viewpoint magazine in the UK. Medinge director Dr Nicholas Ind was cited by Ms Sansom.    Ms Sansom’s story, [...]

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Medinge Group planned speaking roles, September to November

By admin | Published: July 6, 2011

Stockholm, July 6 Medinge Group CEO Stanley Moss and member Yousef Tuqan Tuqan will speak at the Social Media World Conference in Abu Dhabi, UAE. They will be on a panel together on September 27, and Mr Moss has a keynote address on the 28th.    Medinge Group director Jack Yan will speak at the [...]

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Special issue of Journal of Brand Management sees strong Medinge Group participation

By admin | Published: July 6, 2011

Stockholm, July 6 The special issue of The Journal of Brand Management, on ‘Conscientious Brands’, has the participation of three senior members and one life member of the Medinge Group, the Swedish-based, high-level branding think-tank.    Both Medinge Group director Nicholas Ind and life member Ian Ryder have edited the well respected academic journal. The [...]

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International think-tank announces eighth annual Brands with a Conscience awards

By admin | Published: January 2, 2011

The Medinge Group releases its eighth annual Brands with a Conscience list. The Group employs yearly awards to support and encourage businesses who demonstrate humanistic, compassionate, sustainable and socially responsible behaviour.

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Online branding explained in new paper

By admin | Published: August 21, 2006

Wellington, August 21 (JY&A Media) After finding that there were few resources explaining the nature of online branding, Jack Yan decided to write his own for his consulting firm, JY&A Consulting, and for the Medinge Group branding think-tank in Sweden, meeting at the end of this month.    ‘There were anecdotal articles,’ he explains, ‘and [...]

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