All posts tagged: social media

Facebook and Cambridge Analytica: when finance follows brand

Facebook’s woes over Cambridge Analytica have only prompted one reaction from me: I told you so. While I never seized upon this example, bravely revealed to us by whistleblower Christopher Wylie and reported by Carole Cadwalladr and Emma Graham-Harrison of The Guardian, Facebook has shown itself to be callous about private data, mining preferences even

The components of digital branding and their effects on brand equity

Various market orientation and branding models are already familiar to a lot of academics and practitioners. However, the digital landscape, in particular social media, has given marketers a new set of concerns. Can these elements be brought together in a single model with positive consequences for brand equity?

Medinge director Jack Yan to give two presentations in Melbourne this week

Stockholm, July 31 Medinge director Jack Yan will give presentations on branding at both Swinburne University and the University of Melbourne in the coming week.    His lecture for the faculty of design at Swinburne University, entitled Typography and Branding, looks at various elements of branding, including destination branding, the shift to humanism, cultural aspects,

Medinge Group planned speaking roles, September to November

Stockholm, July 6 Medinge Group CEO Stanley Moss and member Yousef Tuqan Tuqan will speak at the Social Media World Conference in Abu Dhabi, UAE. They will be on a panel together on September 27, and Mr Moss has a keynote address on the 28th.    Medinge Group director Jack Yan will speak at the