Tag Archives: sustainability

Beyond corporate social responsibility

By Nicholas Ind | Published: October 31, 2010

For many, CSR has been seen as a sticking plaster that could heal a company’s reputation and improve its appeal. How can we make CSR a core idea inside companies?

Posted in branding, CSR, ethics, management, marketing, marketing management, social responsibility, strategy, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010 | Also tagged branding, Brands with a Conscience, business, capitalism, corporate branding, CSR, finance, global branding, management, Nicholas Ind, operations, strategy | Leave a comment

Brands with a Conscience: a subjective assessment

By Stanley Moss | Published: October 31, 2010

In January 2011, the Medinge Group’s annual Brands with a Conscience (BWAC) awards will be announced for their eighth consecutive year. What does this term represent? What are the awards, how were they created, how are they decided, who has won in the past and how can they be viewed in retrospect?