Tag Archives: transparency

Transparency, engagement and social media: fulfilling a need

The author, who has worked on the internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding strategies and transparency.

Posted in Brand management, branding, communications, marketing, online branding, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Also tagged , , , , , , , , , , , | Leave a comment