Entrepreneurship and business strategy, branding, executive education, customer experience, start-ups
| Name + Mail | Sergei Mitrofánov | |
| Current Company + Web | Mitrofánov & Partners Brand Strategy Advisors | www.mitrofanovpartners.com (A member company of Brandflight Network) |
| Location | Russia. |
| Key expertise | People made brands. |
| Years of experience | More than 15 years. |
| Scope of experience | International expertise: Emerging Markets (CIS, India), Eastern Europe, USA (Silicon Valley). Financial services, Education, ITC, Industrial branding, FMCG, Innovation sector. |
| Previous companies | Brandflight AB, head of CIS office. AIG, regional brand manager for AIG Assist. Promstroybank, head of retail marketing. |
| Key clients | The University of Tomsk, Urals Federal University, MDM Bank, Inmarko (Unilever Ice-Cream Division), AppIntheAir, Tbilisi, Atlant-M (VW dealer in CIS). |
| Academic activities | Advanced Management Institute | Associate Professor. Skolkovo School of Management | Visiting Speaker. SPbGU | Visiting speaker |
| Books, Articles | More than 20 articles about branding^ customer experience and new technologies published in Russian and the CIS media |
| Education | MBA, Shipbuilding Engineer (MSc eq), BA in economy |
| Speaking | Understanding branding in 21st century. Corporate Branding in Emerging markets. Branding for new technologies & Start-ups. Neo-craftsmenship and digital economy. |
