Sergei Mitrofánov

Entrepreneurship and business strategy, branding, executive education, customer experience, start-ups

Name + Mail Sergei Mitrofánov |
Current Company + Web  Mitrofánov & Partners Brand Strategy Advisors | (A member company of Brandflight Network)
Location Russia.
Key expertise People made brands.
Years of experience More than 15 years.
Scope of experience International expertise: Emerging Markets (CIS, India), Eastern Europe, USA (Silicon Valley).
Financial services, Education, ITC, Industrial branding, FMCG, Innovation sector.
Previous companies Brandflight AB, head of CIS office.
AIG, regional brand manager for AIG Assist.
Promstroybank, head of retail marketing.
Key clients The University of Tomsk, Urals Federal University, MDM Bank, Inmarko (Unilever Ice-Cream Division), AppIntheAir, Tbilisi, Atlant-M (VW dealer in CIS).
Academic activities Advanced Management Institute | Associate Professor.
Skolkovo School of Management | Visiting Speaker.
SPbGU | Visiting speaker
Books, Articles More than 20 articles about branding^ customer experience and new technologies published in Russian and the CIS media
Education MBA, Shipbuilding Engineer (MSc eq), BA in economy
Speaking Understanding branding in 21st century.
Corporate Branding in Emerging markets.
Branding for new technologies & Start-ups.
Neo-craftsmenship and digital economy.
Cristián SaraccoSergei Mitrofánov