Author Archives: Sicco van Gelder

Placebranding 2.0

By Sicco van Gelder | Published: September 8, 2009

This article argues that in future, places will function differently and that their governance is evolving into one where multiple stakeholders will come together to solve specific issues and that governments, although almost always involved, will be only one of the partners of such new alliances, coalitions and partnerships.

Posted in The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009 | Leave a comment

How to Improve the Chances of Successfully Developing and Implementing a Place Brand Strategy

By Sicco van Gelder | Published: August 30, 2008

This paper tries to answer critical questions by describing the criteria and factors that contribute to successful place branding. By assessing the place, the players and the plans they make, it is possible to predict the likely success of a place branding initiative.

Posted in branding, history, location marketing, marketing, marketing management, place branding, social responsibility, strategic planning, strategy, The Journal, The Journal of the Medinge Group, vol. 2, no. 1, 2008 | Leave a comment