The Medinge brand salon: what does the future of fashion, food and finance look like?
Medinge’s London meeting took place on September 22, with a “salon” format. Attendees could attend the brand salon, the fashion salon, the finance salon, or the food salon. By gathering experts in individual panel discussions, everyone was encouraged to get involved, not just take notes. The day was dedicated to the late Sergei Mitrofanov, a
Philippe Mihailovich and Caroline Taylor’s book on haute and luxury brands out
Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022. Medinge Group co-chair Jack Yan authored the foreword, and Philippe Mihailovich had been a long-time member of
Brands with a Conscience: a research study into how business can do the right thing and be profitable
Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. This PDF, Brands with a Conscience: a Research Study into How Business Can
Generation Co and the Travel and Hospitality Industry
Peter Fischer Brown and Ruth Hinderks hosted a group of experts and thinkers to consider what Generation Co may be looking for from the Travel and Hospitality Sector.
Medinge Group at Dutch Design Week
To commemorate its 20th anniversary in 2020, Medinge Group had a successful presence at Dutch Design Week last October, hosted by Sandra Horlings with a massive behind-the-scenes effort from Christof Zürn and Astrid Benneker, with the theme Putting the Planet First: a New Orientation. Planet, then people, then profit. Four rivers already have legal
Out now in Forbes: will Generation Co and conscientious organizations save our world?
Out now in Forbes is a thought-piece worked on by Oriol Iglesias and numerous members of Medinge Group, entitled ‘Will Generation Co and conscientious organizations save our world?’ This differs from the earlier piece on this site. As outlined earlier, there is a Generation Co that’s not bound by age, but by shared values, acknowledging
CANCELLED Medinge Spring Event, Rotterdam, The Netherlands
Due to the outbreak of COVID-19 the event is cancelled this year. We hope to re-program in 2021. Do follow us online at LinkedIn. On behalf of all Medinge members we wish you strength and lots of health in these times. Branding is strategy. Culture. Actions. Engagement. An intensely strong way to commit people and
Former Medinge CEO Stanley Moss releases new branding books
Former Medinge Group CEO Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in
Get Connected!
Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid
Empathic City Brands | Koblenz, Germany | April 11, 2019
It is the first time that the Medinge Group is organizing one of its events in the biggest European economy
UN Sustainable Development Goals | Amsterdam, January 31st, 2019
Tapping into the business opportunities that derive from the UN Sustainable Development Goals. Want to learn from other businesses how they do this? Please join us!
Talking with Ted Matthews about Service Design
Invited by AEBrand in Madrid, Ted Matthews, Chair of Service Design at AHO, Norway, and Member of Medinge Group was sharing his knowledge and experience.
How To Create Powerful Brand Stories
The issue this seminar raised - and tried to tackle - is how to build a meaningful and authentic brand. More than 80 attendees - including people from India, Russia, Germany, UK, Netherlands, Sweden and Denmark
The Medinge-Loyola Manifesto
Manifesto written by Carmen Mansilla Prieto and Cristina García-Arévalo, Students of Communication at the Loyola Andalusia University which synthesizes of results of the Medinge presentations during our 2017 spring meeting
Former Medinge Group member Tim Kitchin passes away
Long-time UK-based member Tim Kitchin, who was instrumental in Medinge Group's early years, passed away at the weekend. Our thoughts go to his family at this very sad time.
Medinge Group founder Thomas Gad passes away
Medinge Group is deeply saddened to learn of the passing of its founder, Thomas Gad, at the age of 65, in Stockholm, from cancer.
Brand Desire | New book by Nicholas Ind & Oriol Iglesias
Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective
The Leading Brands of Spain Forum | Creating value for business and society
Under the tittle “Brands with a Conscience”, the Leading Brands of Spain Forum has organised a conference to its Executive Board.
Building brands with a conscience that really engage with society | ESADE
Another great talk in the Refresher Program by Professor Oriol Iglesias, director of ESADE’s Department of Marketing Management and director of the ESADE Brand Institute.
Medinge gives birth to its own ‘Brand With a Conscience’
Philippe Mihailovich and Caroline Taylor, who work mostly out of Paris but have links to South Africa, went one step further and challenged the members
11th Global Brand Conference | Brands that do Good | AM
The conference will be hosted by the University of Bradford School of Management with a theme around Brands that do Good
Brands with a conscience conference by Nicholas Ind | CIM
Organised by The Chartered Institute of Marketing, the presentation will highlight some of our new book success stories.
Unite The World: Be A Brand With A Conscience
A Unique Event To Meet And Debate With Brand Leaders That Change The Relevancy Of Business
Brands with a Conscience | The book
In March 2016, a new book written by members of the Medinge Group will be published by Kogan Page
