Our purpose
We are a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper.
What is a brand with a conscience?
A brand with a conscience thinks differently.
It builds sustainable thinking into the core of what it does.
It has a higher purpose that creates value for all, has a capacity for love and care, promotes authentic leadership and embodies a humanistic way of being.
Members
We meet twice a year to share ideas, concepts and real world experiences.
To continually learn and refresh our thinking.
To generate meaningful initiatives to transform the way organisations think and act.
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Sharing our news
Continuing a 21-year tradition, Stanley Moss’s 2025 Global Brand Letter released
There are few publications that capture the Zeitgeist of global brands better than our former CEO Stanley Moss’s Global Brand Letter, published regularly for the last 21 years. The 2025 edition is out now, hosted on his website, with coverage from the worlds of advertising, technology, trends, media, entertainment, design, and IP—and all related
Regeneration: Leading with Conscience
Do the Right Thing while Building a Successful Organization Medinge Group and Edinburgh Napier University are hosting an interactive forum with experts and conscientious leaders from the business, public and third sectors in Scotland at Edinburgh Napier University’s Craiglockhart campus on April 25, 2024. Join us for a stimulating exchange of ideas, perspectives and real-world
Conscientious innovation: is it possible?
An Oslo Innovation Week Event 28 September 2023 At the moment the world and our societies are at a tipping point: extreme weather patterns, huge gaps between rich and poor, social and economic exclusion, polarized societies, migration from conflict, poverty and environmental degradation. For those of us working with innovation, do the fruits of our
Nicholas Ind and Oriol Iglesias’s In Good Conscience scores glowing reviews
Christopher Walker’s review of Nicholas Ind and Oriol Iglesias’s In Good Conscience: Do the Right Thing While Building a Profitable Business gives an accurate description of what the authors were trying to convey. ‘The authors of this thought-provoking book advocate the importance of corporate conscience and call for a move away from corporate