Where the brand’s personality is seen to begin – often the first successful product – is critical to the brand’s credibility and its ability to stretch further over time. It’s all a matter of bridging the gaps in our minds so that we can accept and trust these brands in a new category.
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- Medinge member Nikolaj Stagis collects 2011 Danish Communication Award, for Stagis A/S's Movia project - November 26th, 2011
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- Medinge member Nikolaj Stagis collects 2011 Danish Communication Award, for Stagis A/S's Movia project - November 26th, 2011