Freedom, happiness and fulfilment
Happiness is an illusory ideal which is neither the basis for working in an organization nor for managing it. It is more about the quest to find meaning in our lives and to attain a sense of fulfilment.
The Journal of the Medinge Group, vol. 4, no. 1, 2010
Beyond corporate social responsibility
For many, CSR has been seen as a sticking plaster that could heal a company's reputation and improve its appeal. How can we make CSR a core idea inside companies?
If brands (and governments) don’t do their job, someone else will do it for them
Everyday people are stepping up to the plate in creating apps about brands or events that resonate with them. Brand owners need to do their share if they are to maintain a means of engagement with their audiences.
ET or TE?
The authors contrast the approaches and personalities of Thomas A. Edison and Nikola Tesla, and how the two types contribute to successful teams in modern organizations.
Brands with a Conscience: a subjective assessment
In January 2011, the Medinge Group’s annual Brands with a Conscience (BWAC) awards will be announced for their eighth consecutive year. What does this term represent? What are the awards, how were they created, how are they decided, who has won in the past and how can they be viewed in retrospect?