Ian Ryder

Issues and Challenges of Developing and Managing Brand Strategy in a Not-for-profit (Chartered) Body

The rules are different for chartered bodies. Not the fundamentals of brand strategy, clearly, but the processes and procedures of development and execution, as the author reveals.

Ian Ryder, Aug 30, 2008

Linking Vision and Values with Brand (Specifically Reputation) Management

Organizations often experience failure, either because of a flawed vision, or a shortfall of values. How then do we align internal and external communications to create sustainable competitive advantage as a route to a strong brand reputation?

Ian Ryder, Aug 13, 2007