Viktor, a Russian friend of mine interested in the philosophical dimension of branding, and I are riding through California towards the Nevada border, following the route we got two weeks before from Stanley Moss at a dinner in the Ritz–Carlton Hotel, in Virginia.
The title of this short essay is a barely amusing paraphrase of the famous quotation from Bishop George Berkeley (1685–1753). Berkeley was an idealist, which means, in philosophical terms, that he believed that mind predominates over matter. In fact Berkeley was something of an extremist among idealists, believing that matter, or the material world, does not actually exist at all.
The authors look at our times and wonder whether the world is on the brink of a second Belle Époque, a new era of humanistic thought and progress.
The author, who has worked on the internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding strategies and transparency.
This story about political transmission is excerpted from a forthcoming book of parables by Stanley Moss and Pierre d'Huy, entitled Legacy and Power, to be published in 2012.
This article was previously published as a chapter in the book Leadership Talks (2010), edited by De Baak Management Centre in the Netherlands. It proposes that there is no future for any organization without a conscious leadership.
What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.
How Bahrain's media landscape was changed by one man, and 11 Blackberries.
This article is directed to brand managers interested in building models for sustainable development and conscientious consumerism. The article is a version of a paper published in the Journal of Brand Management (2011).
Happiness is an illusory ideal which is neither the basis for working in an organization nor for managing it. It is more about the quest to find meaning in our lives and to attain a sense of fulfilment.