Green Demarketing vs. Green Advertising
In many ways, traditional marketing encourages consumption and contributes to some of the environmental problems we face today
All posts tagged: advertising
Can perfume ever become a luxury again?
Scents have come to rely on fashion brands to propel them into the limelight, but is it possible to bring the perfumers back to prominence?
Berkeley on branding: ‘If nobody sees your adverts. Does your brand still exist?’
The title of this short essay is a barely amusing paraphrase of the famous quotation from Bishop George Berkeley (1685–1753). Berkeley was an idealist, which means, in philosophical terms, that he believed that mind predominates over matter. In fact Berkeley was something of an extremist among idealists, believing that matter, or the material world, does not actually exist at all.
Medinge member Cristián Saracco named president of the branding jury at El Sol
Medinge member Cristián Saracco, founding partner and CEO of Allegro 234, has been named the president of the branding jury at the 28th edition of El Sol, a Spanish–American communications' and marketing conference.
A new model for socially responsible brand management
This article is directed to brand managers interested in building models for sustainable development and conscientious consumerism. The article is a version of a paper published in the Journal of Brand Management (2011).
Yousef Tuqan Tuqan elected to IAA executive board chapter
Yousef Tuqan Tuqan has been elected to the executive board of the UAE chapter of the International Advertising Association.