Five Keys to Building a Purpose
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
All posts tagged: Allegro 234
The Leading Brands of Spain Forum | Creating value for business and society
Under the tittle “Brands with a Conscience”, the Leading Brands of Spain Forum has organised a conference to its Executive Board.
Medinge member Cristián Saracco named president of the branding jury at El Sol
Medinge member Cristián Saracco, founding partner and CEO of Allegro 234, has been named the president of the branding jury at the 28th edition of El Sol, a Spanish–American communications' and marketing conference.