All posts tagged: capitalism

A new model for socially responsible brand management

This article is directed to brand managers interested in building models for sustainable development and conscientious consumerism. The article is a version of a paper published in the Journal of Brand Management (2011).

Ava Maria Hakim, Nov 23, 2011

Beyond corporate social responsibility

For many, CSR has been seen as a sticking plaster that could heal a company's reputation and improve its appeal. How can we make CSR a core idea inside companies?

Nicholas Ind, Oct 31, 2010