Yousef Tuqan Tuqan elected to IAA executive board chapter
Yousef Tuqan Tuqan has been elected to the executive board of the UAE chapter of the International Advertising Association.
All posts tagged: Dubai
If brands (and governments) don’t do their job, someone else will do it for them
Everyday people are stepping up to the plate in creating apps about brands or events that resonate with them. Brand owners need to do their share if they are to maintain a means of engagement with their audiences.
Branding New Kinds of Places: the Example of Experience Retail Centres
The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.