All posts tagged: luxury

Philippe Mihailovich and Caroline Taylor’s book on haute and luxury brands out

Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022.       Medinge Group co-chair Jack Yan authored the foreword, and Philippe Mihailovich had been a long-time member of

Can perfume ever become a luxury again?

Scents have come to rely on fashion brands to propel them into the limelight, but is it possible to bring the perfumers back to prominence?