All posts tagged: marketing strategy

The impact of grass roots’ branding

Branding can be a tool to improve the lives of communities in some of the remotest parts of the world. Sandra Horlings provides a first-hand example of her work to lift the well-being of refugee communities in India.

Can perfume ever become a luxury again?

Scents have come to rely on fashion brands to propel them into the limelight, but is it possible to bring the perfumers back to prominence?