Unilever and Rabobank: this is how to sell sustainability
Repetition is the power of advertising. It’s the thought that comes to mind when CSR-managers and Marketers meet up for the second time in two years
All posts tagged: medinge
How we aim to better the world
To make you rethink your personal intention on how to add to the betterment of society
Personal leadership & embedding a brand culture
One important theme in the book “Brands with a conscience” and in the presentations in Amsterdam was the importance of personal leadership and endorsement of a brand with a conscience
Brands with a Conscience | Influence and sustainability
Many organizations have engaged with the idea of sustainability. They recognize that it can reduce risk, make them an attractive employer and help enhance their brand image
Brands under pressure, the impact of digital
One of the big issues for brands is how they can gather data and, at the same time, give people an acceptable level of the privacy