This article is based on a presentation I gave to an audience of MBA alumni from ESADE, the Spanish business school, on September 26, 2012. The title is borrowed from that well known phrase New Yorkers use to express their feelings of ‘Enough.’ It’s often spoken with great emotion and a sense of exasperation about
The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.