All posts tagged: values

Naming: a subjective primer

The understandable quotient of high anxiety connected to the process of naming cannot be overstated. Like all things branding, the question of naming begs to be taken in context.

Freedom, happiness and fulīŦlment

Happiness is an illusory ideal which is neither the basis for working in an organization nor for managing it. It is more about the quest to find meaning in our lives and to attain a sense of fulfilment.