We are a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper.
What is a brand with a conscience?
A brand with a conscience thinks different. It builds sustainable thinking into the core of what it does. It has a higher purpose that creates value for all, has a capacity for love and care, promotes authentic leadership and embodies a humanistic way of being.
We meet twice a year to share ideas, concepts and real world experiences. To continually learn and refresh our thinking. To generate meaningful initiatives to transform the way organisations think and act.
The issue this seminar raised - and tried to tackle - is how to build a meaningful and authentic brand. More than 80 attendees - including people from India, Russia, Germany, UK, Netherlands, Sweden and Denmark
Manifesto written by Carmen Mansilla Prieto and Cristina García-Arévalo, Students of Communication at the Loyola Andalusia University which synthesizes of results of the Medinge presentations during our 2017 spring meeting