We are a think tank of brand experts and visionaries from around the world whose purpose is to influence business to become more humane and conscious in order to help humanity progress and prosper.
What is a brand with a conscience?
A brand with a conscience thinks different. It builds sustainable thinking into the core of what it does. It has a higher purpose that creates value for all, has a capacity for love and care, promotes authentic leadership and embodies a humanistic way of being.
We meet twice a year to share ideas, concepts and real world experiences. To continually learn and refresh our thinking. To generate meaningful initiatives to transform the way organisations think and act.
Branding is strategy. Culture. Actions. Engagement. An intensely strong way to commit people and organizations on a shared purpose. To progress humanity. However. Success over the last years is no guarantee for future success where global challenges are the talk of the day. Brands that immerse into society, reconnecting to nature and business, stand out.
Former Medinge Group CEO Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in
Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid