Author Archives: Stanley Moss

Quiet Brands/Invisible Brands (PDF presentation)

By Stanley Moss | Published: September 8, 2009
A short slide show on how enterprises are unbranding, or moderating their public positions, exploring avenues of greater discretion in brand strategy.
Posted in The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009 | Leave a comment

Demythologizing the McElroy Memo

By Stanley Moss | Published: July 24, 2009
In 1931 a young P&G executive wrote a document which proved crucial to the formation of ideas about contemporary brand management. But attitudes about branding have since grown up around the memo's opportunistic policies. This article deconstructs McElroy's directives, reassessing our perspectives on how brands need to be viewed in today's post-globalisation strategic universe.
Posted in Brand management, The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009, branding, ethics, history, marketing, marketing management, retail, strategy | Tagged , | Leave a comment

PowerPoint: Rhetoric Machine

By Stanley Moss | Published: August 14, 2007
Pierre d’Huy’s commentary of the ubiquitous application, tailored to English speakers.
Posted in PowerPoint, The Journal, The Journal of the Medinge Group, vol. 1, no. 1, 2007, Web 2·0, communications, design, history, philosophy, semiotics | Leave a comment