Author Archives: Stanley Moss

Indrigar and Jandrigar

By Stanley Moss | Published: January 4, 2012

This story about political transmission is excerpted from a forthcoming book of parables by Stanley Moss and Pierre d’Huy, entitled Legacy and Power, to be published in 2012.

Posted in history, leadership, management, marketing, strategy, The Journal, The Journal of the Medinge Group, vol. 5, no. 1, 2011 | Tagged leadership, management, parable, Pierre d’Huy, Stanley Moss, strategy | Leave a comment

Brands with a Conscience: a subjective assessment

By Stanley Moss | Published: October 31, 2010

In January 2011, the Medinge Group’s annual Brands with a Conscience (BWAC) awards will be announced for their eighth consecutive year. What does this term represent? What are the awards, how were they created, how are they decided, who has won in the past and how can they be viewed in retrospect?

Posted in branding, CSR, history, The Journal, The Journal of the Medinge Group, vol. 4, no. 1, 2010, transparency | Tagged 2000s, branding, Brands with a Conscience, history, humanistic branding, Stanley Moss, sustainability, the Medinge Group | Leave a comment

Quiet Brands/Invisible Brands (PDF presentation)

By Stanley Moss | Published: September 8, 2009

A short slide show on how enterprises are unbranding, or moderating their public positions, exploring avenues of greater discretion in brand strategy.

Posted in The Journal, The Journal of the Medinge Group, vol. 3, no. 1, 2009 | Leave a comment

Mumbai, India

By Stanley Moss | Published: September 3, 2009

4 November 2009. Stanley Moss receives Brand Leadership award at World Brand Congress, Taj Land’s End Hotel.

Posted in Events | Leave a comment

Demythologizing the McElroy Memo

By Stanley Moss | Published: July 24, 2009

In 1931 a young P&G executive wrote a document which proved crucial to the formation of ideas about contemporary brand management. But attitudes about branding have since grown up around the memo’s opportunistic policies. This article deconstructs McElroy’s directives, reassessing our perspectives on how brands need to be viewed in today’s post-globalisation strategic universe.