
On Purpose by Shaun Smith & Andy Milligan
On Purpose by Smith and Milligan is a compass for any organisation trying to navigate a world where we expect more than lip service.
On Purpose by Smith and Milligan is a compass for any organisation trying to navigate a world where we expect more than lip service.
Branding must move beyond snappy straplines toward conscious branding, grounded in honesty, measurable deeds and stories that genuinely reflect reality
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
Many companies often show their generosity with different philanthropic activities
Cristián Saracco asks: with our reliance on technology, are we enslaving ourselves by giving up our independent thinking?