How To Create Powerful Brand Stories
The issue this seminar raised - and tried to tackle - is how to build a meaningful and authentic brand. More than 80 attendees - including people from India, Russia, Germany, UK, Netherlands, Sweden and Denmark
News
The Medinge-Loyola Manifesto
Manifesto written by Carmen Mansilla Prieto and Cristina García-Arévalo, Students of Communication at the Loyola Andalusia University which synthesizes of results of the Medinge presentations during our 2017 spring meeting
Former Medinge Group member Tim Kitchin passes away
Long-time UK-based member Tim Kitchin, who was instrumental in Medinge Group's early years, passed away at the weekend. Our thoughts go to his family at this very sad time.
Medinge Group founder Thomas Gad passes away
Medinge Group is deeply saddened to learn of the passing of its founder, Thomas Gad, at the age of 65, in Stockholm, from cancer.
Brand Desire | New book by Nicholas Ind & Oriol Iglesias
Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective
The Leading Brands of Spain Forum | Creating value for business and society
Under the tittle “Brands with a Conscience”, the Leading Brands of Spain Forum has organised a conference to its Executive Board.
Building brands with a conscience that really engage with society | ESADE
Another great talk in the Refresher Program by Professor Oriol Iglesias, director of ESADE’s Department of Marketing Management and director of the ESADE Brand Institute.
Medinge gives birth to its own ‘Brand With a Conscience’
Philippe Mihailovich and Caroline Taylor, who work mostly out of Paris but have links to South Africa, went one step further and challenged the members
11th Global Brand Conference | Brands that do Good | AM
The conference will be hosted by the University of Bradford School of Management with a theme around Brands that do Good
Brands with a conscience conference by Nicholas Ind | CIM
Organised by The Chartered Institute of Marketing, the presentation will highlight some of our new book success stories.