Long-time Medinge member and co-chair Jack Yan ghost-wrote Panos: My Life, My Odyssey, which won a Highly Commended in the Business Journey category at the Business Book Awards in London on May 16. While the book is ostensibly swimwear designer Panos Papadopoulos’s autobiography, it contains numerous lessons on business, marketing and branding.
Medinge’s London meeting took place on September 22, with a “salon” format. Attendees could attend the brand salon, the fashion salon, the finance salon, or the food salon. By gathering experts in individual panel discussions, everyone was encouraged to get involved, not just take notes. The day was dedicated to the late Sergei Mitrofanov, a
Farewell, my dear friend Sergei. Taken far too soon. Sergei trying to corral us for a photograph in London in 2015. I am so deeply saddened by this terrible news since I found out on Wednesday night. A long-time member of Medinge, Sergei was a great friend, colleague and ally. We have known each other
Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. This PDF, Brands with a Conscience: a Research Study into How Business Can