Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. This PDF, Brands with a Conscience: a Research Study into How Business Can Do the Right Thing and Be Profitable, is the result of that research, with companies around the world engaged with social and environmental issues participating. Click on the image below to read or download.

Top image by Johann Siemens/Unsplash