All posts tagged: authenticity

CSR is already woven into Māori leadership

I was fascinated to read a New Zealand Herald story on the Māori (the native people of New Zealand, or Aotearoa) asset base, though it wasn’t the financial part that hit me. What was more significant were the principles behind Māori businesses. About 15 years ago, when chatting to a woman representing a Māori winery,

How Truthful Do We Want Brands to Be?

It’s not a bad guide for brands trying to navigate this new world of purpose and authenticity. Do the right thing and be straightforward about your motives.