All posts tagged: book

Nicholas Ind and Oriol Iglesias’s In Good Conscience scores glowing reviews

Christopher Walker’s review of Nicholas Ind and Oriol Iglesias’s In Good Conscience: Do the Right Thing While Building a Profitable Business gives an accurate description of what the authors were trying to convey.       ‘The authors of this thought-provoking book advocate the importance of corporate conscience and call for a move away from corporate

Jack Yan wins Highly Commended at Business Book Awards

Long-time Medinge member and co-chair Jack Yan ghost-wrote Panos: My Life, My Odyssey, which won a Highly Commended in the Business Journey category at the Business Book Awards in London on May 16.       While the book is ostensibly swimwear designer Panos Papadopoulos’s autobiography, it contains numerous lessons on business, marketing and branding.  

Philippe Mihailovich and Caroline Taylor’s book on haute and luxury brands out

Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022.       Medinge Group co-chair Jack Yan authored the foreword, and Philippe Mihailovich had been a long-time member of

Former Medinge CEO Stanley Moss releases new branding books

Former Medinge Group CEO Stanley Moss has had his finger on the pulse of the Zeitgeist for a long time. Over the last 15 years, he’s circulated his Global Brand Letter to colleagues, friends and subscribers. In 2004, this was a two-page crib sheet, sent to clients who had asked questions about branding, and, in