Viktor, a Russian friend of mine interested in the philosophical dimension of branding, and I are riding through California towards the Nevada border, following the route we got two weeks before from Stanley Moss at a dinner in the Ritz–Carlton Hotel, in Virginia.
The title of this short essay is a barely amusing paraphrase of the famous quotation from Bishop George Berkeley (1685–1753). Berkeley was an idealist, which means, in philosophical terms, that he believed that mind predominates over matter. In fact Berkeley was something of an extremist among idealists, believing that matter, or the material world, does not actually exist at all.
Medinge member Cristián Saracco, founding partner and CEO of Allegro 234, has been named the president of the branding jury at the 28th edition of El Sol, a Spanish–American communications' and marketing conference.
Stanley Moss, CEO of the Medinge Group, will present a talk, The Brand as Jihad, at the College of Creative Studies at UC Santa Barbara on Wednesday, April 18, from 4 to 5 p.m. at the Old Little Theatre (Building 494) as part of its spring 2012 Literature Symposium.
The author, who has worked on the internet since 1990, and used social networks such as Facebook and Twitter soon after their inception, looks at how these new media can impact on branding strategies and transparency.
What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.
Stagis A/S, the firm founded and run by Medinge Group member Nikolaj Stagis, has won the 2011 Danish Communication Award.
Stockholm, July 31 Medinge director Jack Yan will give presentations on branding at both Swinburne University and the University of Melbourne in the coming week. His lecture for the faculty of design at Swinburne University, entitled Typography and Branding, looks at various elements of branding, including destination branding, the shift to humanism, cultural aspects,
Stockholm, July 31 Five Medinge Group members—founder Thomas Gad, CEO Stanley Moss, director Jack Yan and long-standing members Philippe Mihailovich and Tony Quinlan—were interviewed by journalist Anna Sansom on cognitive fluency in the next issue of Viewpoint magazine in the UK. Medinge director Dr Nicholas Ind was cited by Ms Sansom. Ms Sansom’s story,
Stockholm, July 6 Medinge Group CEO Stanley Moss and member Yousef Tuqan Tuqan will speak at the Social Media World Conference in Abu Dhabi, UAE. They will be on a panel together on September 27, and Mr Moss has a keynote address on the 28th. Medinge Group director Jack Yan will speak at the