Stanley Moss, CEO of the Medinge Group, will present a talk, The Brand as Jihad, at the College of Creative Studies at UC Santa Barbara on Wednesday, April 18, from 4 to 5 p.m. at the Old Little Theatre (Building 494) as part of its spring 2012 Literature Symposium.
   For his presentation to the CCS Literature Symposium, he will read a chapter entitled “The Brand as Jihad” from an earlier novel, The Book of Deals. This will be followed by a brief presentation on branding and a Q&A.
   Stanley Moss, brand philosopher, writer, and artist divides his time between Europe, India and Southern California. A disciple of designers Armin Hofmann, Fritz Gottschalk and Paul Rand, he was based in NYC for 25 years, where he created brand solutions for clients like Citibank, Coca-Cola, the French American Chamber of Commerce, Drexel Burnham Lambert, UC Berkeley, Intel, The New York Times and the American Hotel & Motel Association.
   Moss is founder and principal of Diganzi, a brand consultancy. Today, his practice centres on the expression of humanistic values in the brand discipline, for clients like Philips, Honeywell, the City of London. In February 2006 he was named CEO of the Medinge Group, the Stockholm-based think-tank on international branding.
   He also worked as a fine artist, sponsored by Absolut and Johnnie Walker Black Label, and online casino canada exhibited landscapes in the US State Department Art in Embassies programme. He had a long association with the NY art journal BOMB as director and designer. His New Wave Cookbook is in the permanent collection of the MoMA NY. He acts as Brand Ambassador for Gottschalk Ash of Zürich, Switzerland and Travel Editor for Lucire, a New Zealand fashion magazine. Mr Moss finds time to serve on the Boards of the Rocket Mavericks Foundation, and the Advisory Board of Proton Business Schools of Indore and Ahmedabad, India.
   A graduate of CCS (Literature, 1972), much of Moss” work today concerns brand theory and consulting. His novel, Runtime, set in a fictional software company in New Delhi, will be published in Spring 2012 by Prakash Books.