Stockholm, July 6 The special issue of The Journal of Brand Management, on ‘Conscientious Brands’, has the participation of three senior members and one life member of the Medinge Group, the Swedish-based, high-level branding think-tank. Both Medinge Group director Nicholas Ind and life member Ian Ryder have edited the well respected academic journal. The
The Medinge Group releases its eighth annual Brands with a Conscience list. The Group employs yearly awards to support and encourage businesses who demonstrate humanistic, compassionate, sustainable and socially responsible behaviour.
Yousef Tuqan Tuqan has been elected to the executive board of the UAE chapter of the International Advertising Association.
For many, CSR has been seen as a sticking plaster that could heal a company's reputation and improve its appeal. How can we make CSR a core idea inside companies?
Everyday people are stepping up to the plate in creating apps about brands or events that resonate with them. Brand owners need to do their share if they are to maintain a means of engagement with their audiences.
In January 2011, the Medinge Group’s annual Brands with a Conscience (BWAC) awards will be announced for their eighth consecutive year. What does this term represent? What are the awards, how were they created, how are they decided, who has won in the past and how can they be viewed in retrospect?
Stockholm, Seal Beach, Calif. and Wellington, September 28 The Medinge Group, a Stockholm-based think-tank on international branding, will conduct a round table discussion at the CELSA campus of La Sorbonne in Paris on Friday afternoon, January 29, 2010. The group will share ideas which help the business community to understand the brand discipline, monitor its
An English-language version of d’Huy’s article ‘Nul ne peut se jouer des signes’.
Ultimately, change is simply what happens to us all, all of the time. The lesson is not in the amount of change we can handle, but in the way we manage that change.
In 1931 a young P&G executive wrote a document which proved crucial to the formation of ideas about contemporary brand management. But attitudes about branding have since grown up around the memo's opportunistic policies. This article deconstructs McElroy's directives, reassessing our perspectives on how brands need to be viewed in today's post-globalisation strategic universe.