Stockholm, Seal Beach, Calif. and Wellington, September 28 The Medinge Group, a Stockholm-based think-tank on international branding, will conduct a round table discussion at the CELSA campus of La Sorbonne in Paris on Friday afternoon, January 29, 2010. The group will share ideas which help the business community to understand the brand discipline, monitor its progress, and debate its relevance and practice.
The Medinge Group bases its core ideas on humanism and compassionate conduct, and strives to influence organizations from the inside and out through an annual series of initiatives. These include yearly dialogues on the brand discipline, an awards’ programme, and publication of an annual online journal of their evolving thought. Medinge is composed of 21 career professionals, representing interdisciplinary practices (strategy, place branding, high technology, luxury, consumer goods, narrative, industry, NGOs, academia).
The round table at La Sorbonne/CELSA follows last year’s successful panel at Paris’s oldest school. Thanks to Medinge’s international membership, participants from the group will introduce perspectives from the UK, Sweden, Russia, France and the USA.
The panel title will be announced in early January.
Friday, 29 January 2010, 2–4 p.m.
The panel will run from 2 to 4 p.m., in the format of a one-hour discussion, followed by a Q&A.
About University Paris–Sorbonne
Founded in 1257, la Sorbonne offers an enriching and coherent curriculum in the ﬁeld of the humanities: languages, literature, and the human and social sciences, to a population of 26,000 students.
Founded in 1965, CELSA is the ‘Grande École’ of University of La Sorbonne on SIC (Information and Communication Science). CELSA offers postgraduate and doctoral degree programmes in communications, human resources, marketing and advertising, multimedia and journalism. Recognized for the quality of its courses and teaching faculty, the school trains 800 students and professionals each year.
A decade ago CELSA was ﬁrst in France to launch a Master 2 (M.Sc.) programme in the branding specialization, training students to become brand strategists or strategic planners primarily in advertising and communications.
About the Medinge Group
Founded in 2002, the Medinge Group ﬁrst published a brand manifesto of eight statements encapsulating a vision of healthy brands for the future. In 2003, the group authored a collection of essays entitled Beyond Branding, which explored the ways in which brands could add value within alternative business and social models. In 2004, the group established the annual Brands with a Conscience list to recognize organizations who epitomize humanistic behaviour; in 2006, Medinge added a special category of recognition named in honour of its late colleague Colin Morley, which acknowledges excellence by an NGO, in keeping with Colin’s humanistic vision. The Medinge Group maintains an online, automated speakers’ and experts’ bureau accessible through its web site, www.medinge.org