Building brands with a conscience that really engage with society | ESADE
Another great talk in the Refresher Program by Professor Oriol Iglesias, director of ESADE’s Department of Marketing Management and director of the ESADE Brand Institute.
All posts tagged: Brands with a Conscience
Brands with a Conscience | Influence and sustainability
Many organizations have engaged with the idea of sustainability. They recognize that it can reduce risk, make them an attractive employer and help enhance their brand image
Medinge gives birth to its own ‘Brand With a Conscience’
Philippe Mihailovich and Caroline Taylor, who work mostly out of Paris but have links to South Africa, went one step further and challenged the members
11th Global Brand Conference | Brands that do Good | AM
The conference will be hosted by the University of Bradford School of Management with a theme around Brands that do Good
Brands with a conscience conference by Nicholas Ind | CIM
Organised by The Chartered Institute of Marketing, the presentation will highlight some of our new book success stories.
Jack Yan’s Message during Amsterdam meeting
Welcome and synthesis of Medinge Group activities to arrive to a successful meeting in Amsterdam, including the new book "Brands with a conscience"
Brands with a Conscience | The book
In March 2016, a new book written by members of the Medinge Group will be published by Kogan Page
Brands with conscience, their focus on social
Many companies often show their generosity with different philanthropic activities
Conscientious brands
What is a conscientious brand? This article explores the key features of a conscientious brand and the implications for brand management.
International think-tank announces eighth annual Brands with a Conscience awards
The Medinge Group releases its eighth annual Brands with a Conscience list. The Group employs yearly awards to support and encourage businesses who demonstrate humanistic, compassionate, sustainable and socially responsible behaviour.