Business leaders have long operated with the mindset that the purpose of a private enterprise is to maximize value for shareholders. A business seeking investors to grow exchanges a slice of ownership to investors for their capital, with the investors’ expectation that the monetary value of their slice will grow and therefore also their wealth.
Everyone says coronavirus and the resulting deep recession will change everything. The Great Pause and the Great Restoration of the last weeks will finally make us a more caring, united and responsible community. They are wrong. The double-crisis of the virus and the recession aren’t a revolution. But they are a radical acceleration of trends
n the newly published book Secret no more! 45 global entrepreneurs, leaders and innovators and I have come together to share our secrets about creating and scaling a startup, innovating within existing companies and leading with authenticity and passion
I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither
Branding can be a tool to improve the lives of communities in some of the remotest parts of the world. Sandra Horlings provides a first-hand example of her work to lift the well-being of refugee communities in India.
Happiness is an illusory ideal which is neither the basis for working in an organization nor for managing it. It is more about the quest to find meaning in our lives and to attain a sense of fulfilment.
For many, CSR has been seen as a sticking plaster that could heal a company's reputation and improve its appeal. How can we make CSR a core idea inside companies?