Personal leadership & embedding a brand culture
One important theme in the book “Brands with a conscience” and in the presentations in Amsterdam was the importance of personal leadership and endorsement of a brand with a conscience
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Brands with a Conscience | Influence and sustainability
Many organizations have engaged with the idea of sustainability. They recognize that it can reduce risk, make them an attractive employer and help enhance their brand image
Brands with a Conscience | The book
In March 2016, a new book written by members of the Medinge Group will be published by Kogan Page