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Invited by fellow Medinge member Oriol Iglesias, Peter Fischer Brown, Giuseppe Cavallo, Simon Paterson and Cristián Saracco, participated in an ESADE ExEd programme on brand and reputation management in Madrid
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Building brands with a conscience that really engage with society | ESADE
Another great talk in the Refresher Program by Professor Oriol Iglesias, director of ESADE’s Department of Marketing Management and director of the ESADE Brand Institute.
I + E + A: the formula for sustainable brand growth
Strong brands can better resist uncertain economic environments and are better able to support sustainable growth. But, how is a strong brand built? By investing in I + E + A.