Medinge Group founder Thomas Gad passes away
Medinge Group is deeply saddened to learn of the passing of its founder, Thomas Gad, at the age of 65, in Stockholm, from cancer.
All posts tagged: history
Can perfume ever become a luxury again?
Scents have come to rely on fashion brands to propel them into the limelight, but is it possible to bring the perfumers back to prominence?
Naming: a subjective primer
The understandable quotient of high anxiety connected to the process of naming cannot be overstated. Like all things branding, the question of naming begs to be taken in context.
Belle Époque 2·0
The authors look at our times and wonder whether the world is on the brink of a second Belle Époque, a new era of humanistic thought and progress.
ET or TE?
The authors contrast the approaches and personalities of Thomas A. Edison and Nikola Tesla, and how the two types contribute to successful teams in modern organizations.
Brands with a Conscience: a subjective assessment
In January 2011, the Medinge Group’s annual Brands with a Conscience (BWAC) awards will be announced for their eighth consecutive year. What does this term represent? What are the awards, how were they created, how are they decided, who has won in the past and how can they be viewed in retrospect?
Why More Brands Now ‘Have a Conscience’
An historically significant article written in 2004 examining the intellectual and semiotic underpinnings of brands with conscience. It is published with the permission of the estate of Colin Morley; his vision helped shaped Medinge’s yearly Brands with a Conscience awards, inspiring our yearly presentation to an NGO, named in his memory.