Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. This PDF, Brands with a Conscience: a Research Study into How Business Can
Sandra Horlings and Erika Uffindell, both members of Medinge, discuss the themes and learnings coming out of attendance of Dutch Design Week and share their thoughts and ideas on the big themes that are challenging and guiding todays brands: the importance of elevating planet before profit, stopping creating “more” things, new concepts on circularization and
I was fascinated to read a New Zealand Herald story on the Māori (the native people of New Zealand, or Aotearoa) asset base, though it wasn’t the financial part that hit me. What was more significant were the principles behind Māori businesses. About 15 years ago, when chatting to a woman representing a Māori winery,
One important theme in the book “Brands with a conscience” and in the presentations in Amsterdam was the importance of personal leadership and endorsement of a brand with a conscience
This story about political transmission is excerpted from a forthcoming book of parables by Stanley Moss and Pierre d'Huy, entitled Legacy and Power, to be published in 2012.
This article was previously published as a chapter in the book Leadership Talks (2010), edited by De Baak Management Centre in the Netherlands. It proposes that there is no future for any organization without a conscious leadership.
Leading global foresight and futures consultancy, the Futures Company, announces the appointment of Patrick Harris as a Director in the UK.