Beyond place branding
Place branding, as it is generally practised, can be a waste of taxpayers' money. Nicholas Ind says the model should be more participative, and that place branding should be at the forefront of democratization and engagement.
All posts tagged: place branding
Malcolm Allan gives opening keynote at International Destination Branding and Marketing Conference
Medinge member Malcolm Allan has given the opening keynote address at the International Destination Branding and Marketing Conference at Cardiff Metropolitan University on December 5, 2012.
Branding New Kinds of Places: the Example of Experience Retail Centres
The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.