Medinge member Malcolm Allan has given the opening keynote address, titled Experience Masterplanning, at the International Destination Branding and Marketing Conference at Cardiff Metropolitan University on December 5, 2012. Uffindell is one of the sponsors.
   Mr Allan deals with the very rigorous process for turning place and destination brand strategy into actual offers and experiences for people living in or visiting cities, towns and their attractions.
   A PDF of the paper may be found at the Place Matters website.