Manifesto written by Carmen Mansilla Prieto and Cristina García-Arévalo, Students of Communication at the Loyola Andalusia University which synthesizes of results of the Medinge presentations during our 2017 spring meeting
Strong brands can better resist uncertain economic environments and are better able to support sustainable growth. But, how is a strong brand built? By investing in I + E + A.
Cristián Saracco asks: with our reliance on technology, are we enslaving ourselves by giving up our independent thinking?
Medinge member Cristián Saracco, founding partner and CEO of Allegro 234, has been named the president of the branding jury at the 28th edition of El Sol, a Spanish–American communications' and marketing conference.