Conscious Branding | Time to Practise What We Preach
Branding must move beyond snappy straplines toward conscious branding, grounded in honesty, measurable deeds and stories that genuinely reflect reality
Cristián Saracco
Five Keys to Building a Purpose
When creating a company with a sense of permanence and transcendence, it’s almost a fact that the first concept to be defined –implicitly or explicitly, is its purpose.
Brands with conscience, their focus on social
Many companies often show their generosity with different philanthropic activities
Twenty-first-century slaves
Cristián Saracco asks: with our reliance on technology, are we enslaving ourselves by giving up our independent thinking?