Being true to who you are | Join the conversation
To me having a visible conscience is about being true to who you are, what drives you, what you believe in and what you stand for as an organization
Blogposts
Jack Yan’s Message during Amsterdam meeting
Welcome and synthesis of Medinge Group activities to arrive to a successful meeting in Amsterdam, including the new book "Brands with a conscience"
Brands with a conscience | Painting & Cover
Tocopherol, The painting from which the cover is derived. The images are details of a painting in a series based on the structure of organic molecules.
Google and Facebook should not head “top brands” lists when consumers do not trust them
I’ve always been surprised when I see Google or Facebook appear on any “top brands” lists. It’s branding 101 that a strong brand must have loyalty, awareness, positive associations, perceived quality, as well as proprietary assets, based on the model from David Aaker, and implicit in this, I always thought, was trust. You can neither
Brands with conscience, their focus on social
Many companies often show their generosity with different philanthropic activities
TGIM! Rethinking the workplace
The ideas behind workplaces have not changed in a century, and they need to be re-evaluated to maximize team well-being, says Erika Uffindell.
The impact of grass roots’ branding
Branding can be a tool to improve the lives of communities in some of the remotest parts of the world. Sandra Horlings provides a first-hand example of her work to lift the well-being of refugee communities in India.
Can perfume ever become a luxury again?
Scents have come to rely on fashion brands to propel them into the limelight, but is it possible to bring the perfumers back to prominence?
Why bother about myths?
Myths help explain why some brands enter the Zeitgeist and others do not.
The components of digital branding and their effects on brand equity
Various market orientation and branding models are already familiar to a lot of academics and practitioners. However, the digital landscape, in particular social media, has given marketers a new set of concerns. Can these elements be brought together in a single model with positive consequences for brand equity?