Medinge member Malcolm Allan has given the opening keynote address at the International Destination Branding and Marketing Conference at Cardiff Metropolitan University on December 5, 2012.
The author, a town planner and place and destination brand practitioner, discusses the challenges of creating place brand strategies for completely new types of urban development using the example of the emergence of places that combine retail, leisure, entertainment, sports, cultural and heritage facilities to a greater extent than has been seen hitherto.
Stockholm, Seal Beach, Calif., and Wellington, May 5 (JY&A Media) Malcolm Allan, a member of the Medinge Group, has accepted an invitation to address the Detroit Regional Chamber’s annual Mackinac Policy Conference on Thursday, June 1, 2006. The Detroit Regional Chamber is the largest metro chamber in the USA and their Mackinac Policy Conference is