Medinge Group has been working with the idea of brands with a conscience since 2005, and in 2021, we initiated an international series of research studies looking at how conscience is understood by consumers, experts, marketing consultants and, in this study, business managers. This PDF, Brands with a Conscience: a Research Study into How Business Can
Out now in Forbes is a thought-piece worked on by Oriol Iglesias and numerous members of Medinge Group, entitled ‘Will Generation Co and conscientious organizations save our world?’ This differs from the earlier piece on this site. As outlined earlier, there is a Generation Co that’s not bound by age, but by shared values, acknowledging
Long-time UK-based member Tim Kitchin, who was instrumental in Medinge Group's early years, passed away at the weekend. Our thoughts go to his family at this very sad time.
This article is based on a presentation I gave to an audience of MBA alumni from ESADE, the Spanish business school, on September 26, 2012. The title is borrowed from that well known phrase New Yorkers use to express their feelings of ‘Enough.’ It’s often spoken with great emotion and a sense of exasperation about
Strong brands can better resist uncertain economic environments and are better able to support sustainable growth. But, how is a strong brand built? By investing in I + E + A.
For many, CSR has been seen as a sticking plaster that could heal a company's reputation and improve its appeal. How can we make CSR a core idea inside companies?
In January 2011, the Medinge Group’s annual Brands with a Conscience (BWAC) awards will be announced for their eighth consecutive year. What does this term represent? What are the awards, how were they created, how are they decided, who has won in the past and how can they be viewed in retrospect?
The Medinge Group, an international think-tank on branding and business, today releases its seventh annual Brands with a Conscience list.